Social Media compel some people to reveal it all. You don’t have to get naked to engage in the conversation – or to self-promote. There is such a thing as TMI (too much information), and if you are blogging as part of your job, to get a job, to help attract customers, to find out what your customers want or don’t want — you don’t need to strip down to your shorts.
Here it is in a nutshell, by Sonia Simone of Smart People:
The optimal content mix you should aim for is:
- 10-15% entertainment and/or “personality” content that forms an emotional connection with your reader
- 50-60% valuable tips and quickly usable information
- 10-15% weighty reference and higher-value content your readers will want to bookmark and return to
- 5-15% content that builds relationships with other bloggers, including news and links to other content
- 5% “selling” content that leads to an affiliate promotion or to a sales sequence for your own product
(from http://www.copyblogger.com/smart-people-personas/ )
And the number one thing to remember, always, is It’s Not About You: It’s supposed to be a conversation.
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